Change the title. It sounds too much like a beer.
The above, written by a Warner Brothers publicist in a studio memo just before the 1942 world premiere of Casablanca.
CBS is airing the new American Film Institute 100 years...100 films results tomorrow from 8 to 11. Of the old list I've seen 71. Of the 400 films on the ballot, I've seen 178. The criteria, in addition to the requirements of being a narrative over 60 minutes in length and having significant creative or production elements from the United States, that the jurors are asked to judge the films on are: Critical Recognition, Major Award Winner (Awards), Popularity Over Time, Historical Significance, and Cultural Impact.
Comparing the old list to this criteria, it's easy to see why some of the more controversial choices end up in the 100 films list. The Birth Of A Nation isn't going to do well under in the popularity over time category--but, it is a significant film in the other categories, it introduced new techniques for camera shots, action sequences, and film editing. Are its technical merits enough to overcome the actual content of the story being told? I'm not sure, I haven't seen this film yet, though I will since it's part of the 1001 MYMSBYD. It should probably stay on the list only because it was the first feature length American film, and only for that reason. We'll find out tomorrow.
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